It begins early in our lives. Remember the goodnight stories our parents used to tell, which we listened to very intently before we went to bed. And us asking them to tell another one if we were not tired out that day. Those stories fired our imagination, taught us valuable lessons and above gave us sweet dreams.
It was no different with the grandparents, whom we pestered to tell stories about the past or in the day-care where our teachers read stories to us from books or later when we used to read books, spellbound by the narration unable to let it go even though we hear the calls for coming to the dinner table. We discovered the world through these stories. Many of them had key messages which shaped us as people.
Why am I reminiscing here about those days gone by? Simply because I believe that stories are an awesome way of communicating complex messages in a form which people can comprehend. Stories help others to see, imagine and feel what we have to narrate.
Somewhere down the lane, as I got busy with academics then the day to hassles of life I
- Understand your audience
- Paint a picture
- Make it relatable
- Take them on a journey
- Have a clear destination
